International Journal of Wine Marketing: Volume 18 Issue 2
Table of contents
Benchmarking wine tourism development: The case of the Okanagan Valley, British Columbia, Canada
Donald Getz, Graham BrownThis paper seeks to develop a framework for comparisons and benchmarking between wine tourism destinations.
Scotland's Malt Whisky Trail: Management issues in a public–private tourism marketing partnership
Andrew Martin, Geoff McBoyleThe importance of forging partnerships has become popular in tourism, and there is little empirical research investigating co‐operative marketing associations, like Scotland's…
Traditional “Zivana”: a case study of a Cypriot distillery
Evangelia K. Blery, Loukas AntoniadesThe purpose of this paper is to examine the issues related to the production of “Zivana”, a traditional alcoholic beverage produced by the Cypriot company LOEL, and the marketing…
A network perspective of the port wine sector
Carlos BritoThe paper aims to develop an understanding of the port wine sector from a relational, holistic, and dynamic perspective.
Key factors of success in today's wine sector
Pierre MoraFor several years now, Bordeaux's vineyards have suffered from what would appear to be an interminable crisis. Some analysts view overproduction as the cause. Others blame the…
Improving winery survey response rates: lessons from the Australian wine industry
Carmine SellittoThe paper aims to document a set of important success factors that need to be considered when undertaking traditional surveys within the Australian wine industry.