Strategy & Leadership: Volume 42 Issue 2

Navigating the phase change to the creative economy

This article argues that successful leadership needed for the Creative Economy requires different ways of managing, leading, following, thinking, speaking and acting in the…

Building a culture of co-creation at Mahindra

This case shows how a set of six steps that captured the essence of implementing co-creation thinking to promote transformational change were applied in a complex corporate…

How to plan and manage a project to co-create value with stakeholders

The article explains how innovating with customers and other stakeholders to achieve co-creation of value requires companies to marry their collaborators' interests with corporate…

Agile at IBM: software developers teach a new dance step to management

Explains how companies that are seeking to implement rapid innovation can adopt the Agile software development approach. In Agile, self-organizing teams work in short cycles…

India: MNC strategies for growth and innovation

Companies with global ambitions need to pay close attention to how innovation is achieved in India. In particular, corporate leaders still have much to learn about how this…

Innovative ways companies are using design thinking

Researchers at the University of Virginia's Darden Business School and the Design Management Institute report on field research into how widely design thinking is being adopted in…

B2B marketing forum: insightful social media and CRM cases from leading firms

India’s future: superpower, super market, super innovator?

Strategy in the media

How prospects for global economic growth influence India’s foreign policy

So many nostrums, but no certain strategic elixir

Editor’s letter

Quick takes