Qualitative Market Research: Volume 12 Issue 2
Strapline:
An International JournalTable of contents
Marketing: philosophy of science and “epistobabble warfare”
Michel RodThe purpose of this paper is to review the philosophy of science debates in the marketing literature and describe the current situation in marketing with respect to philosophy of…
Qualitative analysis and the construction of causal models
Melvin Prince, Chris Manolis, Susan TratnerThe purpose of this paper is to provide a methodology by which qualitative analyses serve as rich source materials for discovery of theoretically cogent interrelations between…
Decision system analysis of advertising agency decisions
WoonBong Na, Roger Marshall, Arch G. WoodsideThe purpose of this paper is to report the use of decision system analysis (DSA) mapping the streams of communications (i.e. interactions), thoughts, actions and decisions…
Are voters, consumers?: A qualitative exploration of the voter‐consumer analogy in political marketing
Norman Peng, Chris HackleyThe purpose of this paper is to deepen and add nuance to previous explorations of the voter‐consumer analogy in order to generate new insights into wider applications of the…
Spatial and temporal specificity and transferability: Structuration as the relationship marketing meta‐theory
John Nicholson, Adam Lindgreen, Philip KitchenThe purpose of this paper is to apply pragmatic and practical perspectives to the transferability of research findings by examining the potential of structuration to serve as the…
An exploratory study of Canadian international new venture firms' development in overseas markets
Martine Spence, Dave CrickIn the past decade, research on rapidly internationalizing firms, commonly referred to as “international new ventures” (INVs), has mainly focused on their inception phase and…
“Emergent inquiry”: A practitioner's reflections on the development of qualitative research
Sheila KeeganThe purpose of this paper is to address the emerging way in which qualitative research is now carried out within the commercial world, the influences of shifting paradigms and the…
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Fiona Spotswood