Qualitative Market Research: Volume 12 Issue 3
Strapline:
An International JournalTable of contents - Special Issue: How practice determines method and method determines practice
Guest Editors: Adam Lindgreen, Martin Hingley
Longitudinal attitude surveys in consumer research: A case study from the agrifood sector
Keith Walley, Paul Custance, Gaynor Orton, Stephen Parsons, Adam Lindgreen, Martin HingleyThe aim of this article is to consolidate the theory relating to longitudinal attitude surveys, and supplement it with knowledge gained from the execution of an annual attitude…
Exploring the effects of different reward programs on in‐role and extra‐role performance of retail sales associates
Jo En Yap, Liliana L. Bove, Michael B. BeverlandThe purpose of this paper is to explore the effects of different reward programs on in‐role and extra‐role behaviour; and to investigate whether specific reward programs can be…
Bridging the gap between claimed and actual behaviour: The role of observational research
Sharyn Rundle‐ThieleThe purpose of this paper is to understand better the number of people consuming alcohol, the types of beverages chosen and the amount of alcohol consumed.
Using triangulation and multiple case studies to advance relationship marketing theory
Constantino Stavros, Kate WestbergThe purpose of this paper is to demonstrate the contribution of qualitative methods and techniques in extending the understanding of relationship marketing theory.
Research methods for the empirical study of strategic human resource management
Tina HarnessThe purpose of this article is to discuss the methodological choices for a study of human resource management strategy implementation.
Marketing activities of companies in the educational software sector
Rosalind Jones, Jennifer RowleyThe purpose of this exploratory research is to analyse the marketing activities of software companies in the UK educational software sector. The paper aims to explore the…
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Fiona Spotswood