Qualitative Market Research: Volume 14 Issue 3
Strapline:
An International JournalTable of contents - Special Issue: New Frontiers on Observational Research
Guest Editors: Professor Melvin Prince
Use of photography and video in observational research
Michael BasilThis review aims to examine how photography and video have been used in a variety of fields.
Mobile phones as an extension of the participant observer's self: Reflections on the emergent role of an emergent technology
Wendy Hein, Stephanie O'Donohoe, Annmarie RyanThis paper examines the value of mobile phones in ethnographic research, and seeks to demonstrate how this particular technology can support and enhance participant observation.
A cultural content analysis of multinational companies' web sites
Ramazan Nacar, Sebnem BurnazThis study aims to analyse the appropriateness of the information content and organization of multinational companies' (MNCs) web sites for Turkish local cultural values with the…
The content analysis of advergames in Hungary
Ágnes Hofmeister‐Tóth, Peter NagyThe purpose of this paper is to assess the content of food industry web sites targeting children by advergames with the purpose of granting brand loyalty and trust toward the…
Technique of collage for store design atmospherics
Amel Dakoumi Hamrouni, Maha TouziThe purpose of this paper is to analyze the holistic perception of the customer vis‐a‐vis the creation of an ideal store by using the projective technique of collage. In…
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Fiona Spotswood