Qualitative Market Research: Volume 17 Issue 3
Strapline:
An International JournalTable of contents
Fashion globally: A cross-cultural and generational examination
Jie G. Fowler, Timothy H. Reisenwitz, Aubrey R. Fowler– The aim of this study is to focus on consumers’ responses towards visual fashion ideal in hybrid magazine advertisements from a cross-cultural and generational perspective.
The consumption experience of Tim Hortons’ coffee fans
André Richelieu, Bernard KoraiThe purpose of this research is to understand the overall consumer experience, while highlighting the means through which consumers live and take possession of what they consume…
Emotions in supermarket brand choice: A multi-method approach
Daniela Spanjaard, Louise Young, Lynne FreemanThe purpose of this article is to show how the application of multiple qualitative methods reveals insights into grocery shopping that cannot be captured via traditional survey…
A taste of nostalgia: Links between nostalgia and food consumption
Alexandra Vignolles, Paul-Emmanuel Pichon– The purpose of this article is to analyze the links between nostalgia and food consumption.
Social marketing to improve healthy dietary decisions: Insights from a qualitative study in Mexico
Lorena Carrete, Pilar ArroyoThe purpose of this research is to improve the understanding of drivers and inhibitors of healthy diet behaviors in the context of an emerging economy, such as Mexico, with a…
Purchasing behavior of consumers for foreign medical services: An approach using the soft laddering method
Loick Menvielle, William Menvielle, Nadine TournoisThe present study aims to use the qualitative approach of soft laddering to gather insight into both risk perception and subsequent marketing strategies of medical tourism…
Social media for developing health services
Hatem Bugshan, M. Nick Hajli, Xiaolin Lin, Mauricio Featherman, Ivan CohenThe purpose of this paper is to explore in depth how Web 2.0 (focusing on social media) contributes to create a better communication channel to provide information, support and…
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Fiona Spotswood