Qualitative Market Research: Volume 18 Issue 1

Entering the dragon’s nest: exploring Chinese upper-class consumers’ perception of luxury

Shan Chen, Lucio Lamberti

– The purpose of this study is to explore the perception of luxury from the perspectives of Chinese upper-class consumers.

Drivers of consumer purchase intentions for remanufactured products: A study of Indian consumers relocated to the USA

Jighyasu Gaur, Mehdi Amini, Pratyush Banerjee, Ritu Gupta

The purpose of this study is to understand whether being relocated to a society where remanufactured products are promoted can change consumers’ perception towards them. Also, the…

Country-of-origin and emerging countries: revisiting a complex relationship

Mourad Touzani, Smaoui Fatma, Labidi Mouna Meriem

The purpose of the current study is to attempt to contribute to the understanding of some socio-cultural factors likely to explain the preference for international products in…

I may be a twin but I’m one of a kind: Are brand attachment and brand love different names for the same construct?

Salim Moussa

The aim of this paper is to critically review the most significant writings on “two” constructs that have quickly acquired the status of “important marketing topics”; that is…

Exploring the corporate image formation process

Mai An Tran, Bang Nguyen, T.C. Melewar, Jim Bodoh

This paper aims to demonstrate the need to explore the image formation process to develop a more holistic definition of corporate image. Diminishing trust in managers has created…

Qualitative projective techniques in political brand image research from the perspective of young adults

Christopher Pich, Dianne Dean

This paper aimed to focus on political marketing and utilised a number of projective techniques to explore the UK Conservative Party’s “brand image” amongst young adults aged…

My-music my-self

Luke Greenacre, Lynne Freeman, Jared Filby, Taryn Ostrovsky

– The purpose of this article is to use an extended model of self to understand the consumption of music and similar entertainment products.

Editorial

Andrew Lindridge