Qualitative Market Research: Volume 21 Issue 4

Consumption experience: past, present and future

Damien Chaney, Renaud Lunardo, Rémi Mencarelli

The purpose of this paper is to propose both a retrospective and a prospective look at one of the most powerful concepts in marketing research: consumption experience.

Essay on the origins, development and future of the consumption experience as a concept in marketing and consumer research

Morris B. Holbrook

This paper aims to trace the origins, development and future of the consumption experience as a concept in marketing and consumer research.

Re-conceptualizing escape in consumer research

Bernard Cova, Antonella Carù, Julien Cayla

This paper aims to examine the notion of escape, which is central to the consumer experience literature, yet remains largely undertheorized. By surfacing the multi-dimensionality…

Methodological proposals for the study of consumer experience

Larissa Becker

As the consumer experience literature broadens in scope – specifically, from dyads to ecosystems and from provider-centric to consumer-centric perspective – traditional data…

Consumer roles and values in selfie experience: a case of Korean young consumers

Yoo Jin Kwon, Kyoung-Nan Kwon

The purpose of this study is to understand the values consumers pursue and roles consumers partake in selfie practice.

Creating memories and bonding through competitive shopping for bridal gowns

Bridget Satinover Nichols, Daniel J. Flint

The purpose of this research is to explore the experiences of women who participated in a competitive retail shopping event.

A consumer value approach to a holistic understanding of the winery experience

Charlotte Massa, Sébastien Bédé

The present study is part of a joint effort to gain a holistic understanding of the consumption experience. This paper aims to understand the essence of the winery experience…

How off-track tourists create their own event: a customer-dominant logic perspective

Boutheina Ben Gamra Zinelabidine, Lilia Touzani, Norchène Ben Dahmane, Mourad Touzani

Adopting a customer-dominant logic perspective, the purpose of this paper is to understand how some tourists decide on unusual trips and how they associate meanings to transform…

Revisiting the museum experience

Claire Roederer, Marc Filser

This paper aims to contribute to the area of museum experience research, by exploring how consumers build stories to tell different experiences generated from a visit to a museum…