Qualitative Market Research: Volume 24 Issue 1

Guest editorial

Benedetta Cappellini, Susanna Molander, Vicki Harman

The listening guide: voice-centred-relational analysis of private subjectivities

Martina Hutton, Charlotte Lystor

This paper focuses on the analytical importance of voice and the value of listening and representing voices in private contexts. It highlights the under-theorised position of…

Ethical dilemmas in studying family consumption

Ratna Khanijou, Daniela Pirani

The purpose of this paper is to explore the types of ethical challenges and dilemmas researchers face when engaging in family consumption research.

Relational dialectics: researching change in intercultural families

Donal Rogan, Gillian Hopkinson, Maria Piacentini

This paper aims to adopt a relational dialectics analysis approach to provide qualitative depth and insight into the ways intercultural families manage intercultural tensions…

Researching family food decision making processes: highlights, hits and pitfalls when including young children’s perspectives

Alice Grønhøj, Malene Gram

The aim of this paper is to demonstrate and discuss a number of child-centric research methods/stimuli involving young children (5-6 years old) in interviews without, and…

Selfie stick accounts: extending and engaging visual methods in contemporary family practice

David Marshall, Teresa Davis

The purpose of this paper is to consider the challenges of using participant-produced photographs in family food research.

Experiencing family ethnography: challenges, practicalities and reflections on practice

Cathriona Nash, Lisa O'Malley, Maurice Patterson

The purpose of this paper is to offer a critical reflection on the experience and challenges associated with conducting a family ethnography along with methodological guidance…