Table of contents
Market manipulation: a necessary strategy in the company turnaround process?
Michael HarkerReports on a study into the company turnaround process in the Australian heavy engineering industry. Provides insights into the company regeneration phenomenon with particular…
2411
Moderator teams: an extension to focus group methodology
Mel Prince, Mark DaviesTraditional focus group methodology involves an individual trained moderator who manages the whole process from writing the focus group guide that directs the topics pursued, the…
3778
Using qualitative research to refine service quality models
Jamie Burton, Christopher Easingwood, John MurphyDescribes a qualitative research project involving a “narrowing” research process. The first stage involved initial, highly exploratory qualitative work. The findings led to a…
4347
“Teach ten thousand stars how not to dance”: a survey of alternative ontologies in marketing research
Ed Chung, Stephen AlagaratnamThe functionalist paradigm has informed much of marketing research. In the last several decades, however, there has been increasing debate about the philosophy of science in…
2282
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Fiona Spotswood