Table of contents
Anthropology and consumer research: qualitative insights into green consumer behavior
Mark Tadajewski, Sigmund Wagner‐TsukamotoThe purpose of this paper is to introduce a new qualitative method that is theoretically underpinned by cognitive anthropology. This research strategy is introduced to further…
Methodology or “methodolatry”? An evaluation of focus groups and depth interviews
David Stokes, Richard BerginThe aim of this research was to consider whether focus groups have justifiably become a more frequently used qualitative market research technique because of a superior research…
Identifying likeable attributes: a qualitative study of television advertisements in Asia
Kim‐Shyan Fam, David S. WallerNumerous studies investigate what contributes to advertising likeability; however, these are often based on quantitative research undertaken in western countries. This paper aims…
An exploratory investigation of the characteristics of consumer fanaticism
Scott Thorne, Gordon C. BrunerThe purpose is to examine the behaviors of consumers engaged in fan activity and determine if there are attitudinal and behavioral characteristics common across the differing fan…
Entrepreneurial franchisees have hidden superior marketing systems
Bill Merrilees, Lorelle FrazerThis research paper aims to understand the variability of performance among franchisees in a given system.
Mapping and assessing the key management issues influencing UK public healthcare purchaser‐provider cooperation
Janet Carruthers, Nicholas J. Ashill, Michel RodThe purpose is to examine the bases of positive relations between suppliers and purchasers of healthcare services. In doing so, the paper examines the nature of cooperation…
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Fiona Spotswood