Table of contents - Special Issue: Consumption, culture and consumer life‐choices in Australia
Guest Editors: Paul Henry
Adapting ethnographic research methods to ad hoc commercial market research
Nick AgafonoffThe purpose of this paper is to delve into the nature of ethnography to evaluate its potential as an applied qualitative research method in commercial ad hoc market research. A…
Cosmopolitanism as a consumer orientation: Replicating and extending prior research
Marylouise Caldwell, Kristen Blackwell, Kirsty TullochThe paper aims to increase our understanding of an under‐investigated research area of consumption, that is, cosmopolitanism as a consumer orientation.
Authenticity and consumption in the Australian Hip Hop culture
Damien ArthurThe purpose of this paper is to investigate the effects that local interpretation and the glocalisation of the Australian Hip Hop culture have on the consumption practices of…
Symbolic double‐coding: the case of Australian pubs
Simone PettigrewDiscussions of symbolic meaning tend to focus on consumer goods and as a result there is relatively little consideration given to the meanings associated with less tangible…
Magnetic points for lifestyle shaping: the contribution of self‐fulfillment, aspirations, and capabilities
Paul HenryThe purpose of this paper is to examine the role of self‐fulfillment motivation in shaping lifestyles. Gewirth's conceptualization is delineated in which self‐fulfillment occurs…
Product involvement and the evaluation of wine quality
Steve Charters, Simone PettigrewThe aim of this study was to investigate the relationship between wine drinkers' product involvement and their engagement with wine quality. It examined particularly how they…
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Fiona Spotswood