Table of contents
A proposed method for the development of marketing mix of the tea drink market
Couchen Wu, Shwu‐Ing WuExplores ways of developing the marketing mix for the market in drinking tea, rejecting a number of existing marketing mix models. Adapts methods popular in product design and…
6188
Developing green products: learning from stakeholders
Michael Jay Polonsky, Philip J. Rosenberger, Jacquelyn OttmanThe complexities of environmental issues require that when developing new green products marketers have to seek‐out, involve and learn from stakeholders with environmental…
3407
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau