Table of contents
Spread of franchising: a multinational comparison based on the notions of innovation diffusion
Matti KoiranenInvestigates the globalization of franchising through a discussion of the literature on innovation diffusion. Proceeds then to evaluate the globalization of format franchising in…
666
The internationalization process of a franchise system: an ethnographic study
Barry QuinnProvides an ethnographic study of the internationalization process of a UK natural‐based bodycare products operation which expanded rapidly through franchising – with 249…
683
The effect of financial resource availability and system size on ownership redirection in franchised channels of distribution
Rajiv P. Dant, Audhesh K. PaswanExamines the effects of financial resource availability and system size on ownership redirection patterns – the argument that successful franchisors will acquire less successful…
489
Franchise systems as strategic networks studying network leadership in the service sector
Jö SydowLinks the literature on interorganizational networks and relations research on franchising in an attempt to address when to opt for franchising and how to manage franchises…
853
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau