Table of contents
Factors influencing Taiwanese consumer preference for foreign‐made white goods: USA versus Japan
William J. Lundstrom, Oscar W. Lee, D. Steven WhiteConsiders the factors which influence Taiwanese decisions to buy Japanese or US refrigerators, basing the conclusions on the results of a survey of 586 respondents drawn from…
1648
A lifestyle analysis of New Zealand customers
Sarah Todd, Rob Lawson, Fiona FarisPresents the results of a survey of consumer lifestyles in New Zealand, undertaken in 1995‐96, and compares the findings with those of a previous study undertaken in 1989…
1441
A study of children’s consumer socialization in Hong Kong over a five‐year period: income spending and saving
James U. McNeal, Neil C. Herndon, Chyon‐Hwa YehReports on two studies conducted in Hong Kong, one in 1989, the other in 1994, to see if children’s socialization as consumers has changed in the intervening years. Formulates…
1156
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau