Asia Pacific Journal of Marketing and Logistics: Volume 11 Issue 4

Tourist behaviour and the determinants of secondary destination

Chu‐Mei Liu

Outlines the findings of a study into the secondary destination choices of tourists visiting the Philippines. Defines the tourist mega‐system. Looks at the framework and…

The use of Chinese classical strategies in international construction marketing: some anecdotal evidence

Low Sui Pheng, Wee Tian Sin

Presents the principles of thirty six Chinese classical strategies which includes strategies for attack, strength, confrontation, confusion, gaining ground and desperate…

Strategies for Japan’s protected market: rice as a case in point

Yim‐Yu Wong, Tae Furuse, Thomas E. Maher

Outlines the Japanese system of protectionism as a global barrier and focuses on the rice markets as one of the first markets to be opened up. Analyses the reasons for this and…