Table of contents
An assessment of theoretical and methodological development in consumer research on Greater China: 1979‐1997
Leo Yat Ming Sin, Suk‐ching HoLooks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the…
1485
An experimental study on the relationship between consumer involvement and advertising effectiveness
Shwu‐Ing WuStates that the level of consumer involvement in a product category is a major variable relevant to advertising strategy. Suggests product category is often segmented by the level…
7686
An assessment of banking operation strategies of private banking institutions in the Philippines
Chu‐Mei LiuAttempts to assess the performance of five selected private banking institutions in the Philippines in order to determine how these perform at their vital functions, and to what…
1303
Encouraging fashion entrepreneurship in Singapore
James Poon Teng FattFocuses on entrepreneurship in the fashion industry in Singapore, especially in the business of apparel fashion designing and retailing. Examines the factors that contribute to…
2777
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau