Asia Pacific Journal of Marketing and Logistics: Volume 13 Issue 2

Consumption imagery in New Zealand music videos

Brett A.S. Martin, Celeste A. McCracken

Attempts to investigate differences in marketing imagery that exist between New Zealand produced and foreign music videos. Explores marketing imagery and role‐model behaviour…

Advertising to ethnic subcultures: a study with bilingual Korean‐Americans

Sandipa Dublish

Examines the issue of how variations in language used in advertising affect advertising preference with a sample of bilingual, Korean Americans. Uses past literature to…

A cross‐cultural examination of the general theory of marketing ethics: does it apply to the next generation of managers?

Casey L. Donoho, Michael J. Polonsky, Scott Roberts, David A. Cohen

Confirms the empirical test of Hunt and Vitell’s general theory of marketing ethics by Mayo and Marks across four cultures. Uses path analysis to show the core relationships of…

How positive and negative frames influence the decisions of persons in the United States and Australia

Irwin P. Levin, Gary J. Gaeth, Felicitas Evangelista, Gerald Albaum, Judy Schreiber

Cites the existence of information framing effects as an interesting phenomenon in the area of human judgements and decision‐making. Uses three distinct types of framing effect…

Social comparison and possessions: Japan vs Canada

Harold J. Ogden, Ramesh Venkat

Compares the social comparison experience on young Japanese adults with a similar one on young Canadians. Reveals that satisfaction of the Japanese with their possessions did not…

Overconfidence in memory of brand information: a cross‐national study

Elizabeth Cowley

Considers the issue that Chinese people are more confident than Americans when answering general knowledge questions. Suggests that this over‐confidence may be indicative of other…