Asia Pacific Journal of Marketing and Logistics: Volume 14 Issue 4

Forecast of non‐alcoholic beverage sales in Taiwan using the Grey theory

Chin‐Tsai Lin, Pi‐Fang Hsu

This study applied the GM(1,1) model of Grey theory to forecast sales of eight sub‐category non‐alcoholic beverages in Taiwan between 2001 and 2003. According to our measured…

Modes of foreign market entry by Korean SI firms

Bowon Kim, Hyunchan Kim, Yoonseok Lee

As an exploratory study, our research aims to investigate what factors would influence choices of foreign market entry mode by system integration (SI) companies. There are two…

Internet marketing involvement and consumer behavior

Shwu‐Ing Wu

This paper proposes a framework for connecting the involvement construct’s antecedents of Internet marketing, measured involvement degree, related constructs and consequences of…

Understanding the younger Singaporean consumers’ views of western and eastern brands

Aron O’Cass, Kenny Lim

This study examines consumer brand associations, focusing on the differences between association held for western brands and eastern brands by young Singaporeans under the…