Asia Pacific Journal of Marketing and Logistics: Volume 15 Issue 1/2

Inner‐age satisfaction in Africa and Asia: a cross‐cultural exploration

Benny Barak, Anil Mathur, Yong Zhang, Keun Lee, Emmanuel Erondu

Field survey studies undertaken in Nigeria, Korea, China and India explored the way inner‐age satisfaction is experienced in those culturally diverse societies. Chronologically 20…

An inference of gift‐giving within Asian business culture

Clare D’Souza

This paper attempts to provide an understanding of gift‐giving for a more systematic assessment of relationship building to succeed in an Asian realm. This study proposes to…

The effect of cultural allegiance and values on the perception of spokespersons denying commercial rumours

Thomas Kobinah, Dick Mizerski, Katherine Mizerski

Commercial rumour can have a very negative impact on companies and products. As soon as a negative rumour begins to spread, sales often fall drastically. The major battle is not…

Perceived impact of thin female models in advertising: a cross‐cultural examination of third person perception and its impact on behaviors

Fang Wan, Ronald J. Faber, Anthony Fung

This study seeks to determine if body image disturbance and eating disorders that have plagued Western women are now becoming more common in Asia as well. Additionally, it…

Cross‐cultural influences on brand identity impressions: KFC in China and the United States

Terrence H. Witkowski, Yulong Ma, Dan Zheng

This research measured and compared the brand identity of Kentucky Fried Chicken (KFC) in China and the United States. Brand identity was defined as the customer impressions of…

Greek and Chinese classical rhetoric: the root of cultural differences in business and marekting communication

Zhu Yunxia, Herbert W. Hildebrandt

This paper aims to compare the Greek and Chinese rhetorical traditions and explore their influences on today’s business and marketing communication across relevant cultures. In…

A Pacific Rim debut: shoppers in China and Chile

Fuan Li, J.A.F. Nicholls, Nan Zhou, Tomislav Mandokovic, Guijun Zhuang

This paper compares the shopping behavior of Chilean consumers with those in China. Both Chinese and Chilean mall visits are driven, first and foremost, by purchase; however…