Asia Pacific Journal of Marketing and Logistics: Volume 15 Issue 3

The ski slope to prosperity: an analysis of the potential impact of reverse auctions in government procurement in five Southeast Asian nations

Randall P. Settoon, David C. Wyld

The Institute for Supply Management recently declared that the cost savings and efficiencies to be gained through e‐Sourcing can provide benefits not only to individual entities…

Fareast goes West – new opportunities for Asian brands in Europe

Hans Joachim Fuchs

Posits Asian countries have to redefine their competitive strategies and adjust their industries to the new situation that is happening in Europe. States Asian companies in the…

Australian retailers need to engage with private labels to achieve competitive difference

Mario J. Miranda, Malay Joshi

Private label growth in Australia has not kept pace with the growth in private labels elsewhere. This research paper establishes that the odds of a consumer being highly pleased…

Satisfying different customer groups for IS outsourcing: a Korean IS company’s experience

Bowon Kim, Kyungbae Park, Jinyong Kim

It is important for an IT service company (IS company) to fully take into account the differences in customer satisfaction across different customer groups. In this article, we…