Asia Pacific Journal of Marketing and Logistics: Volume 16 Issue 4

The impact of the English language on cross‐cultural consumer research in Asia and Latin America

Gregory S. Black

This article reports a study using respondents from three different cultures – traditional Americans, Hispanics, and Taiwanese – to assess the reliabilities of measures assessing…

Role of supplementary services in the purchase of credit card services in India

Anita Goyal

Service products being intangible and experiential in nature are different to evaluate prior to purchase and consumption. Consumers perceive risk while purchasing services and…

A macro and micro perspective of the global software industry with specific orientation to India, China and the Philippines

John McManus, David Floyd

Much has been made of the importance of the Indian market as the future of the software industry. However, according to mainstream internationalisation theory the market in India…

Learning and information dissemination in logistics alliances

Vanessa Ratten

Alliances have been increasing at an alarming rate for the past decade. Many of these alliances are used predominately in the supply chain side of businesses and industries. They…

Effect of product usage, satisfaction and involvement on brand switching behaviour

Paurav Shukla

The study addresses the effect of product usage, satisfaction derived out of the same and the brand switching behaviour in several product categories while looking at the product…