Asia Pacific Journal of Marketing and Logistics: Volume 17 Issue 3

Selecting the location of distribution centre in logistics operations: A conceptual framework and case study

Vinh Van Thai, Devinder Grewal

This paper presents the outcomes of a study of the choice of location for distribution centres in logistics operations. A conceptual frame work of location selection for…

Complaints of Asian shoppers toward Global Retailer: A content analysis of e‐complaining to Carrefour Korea

Cheol Park

In the discount store area, foreign large retailers such as Wal‐mart, Carrefour, and Costco fight hard with domestic retailers in Korea. The Korean customer is a judge in the…

Partners relationship management of e‐logistics networks

Maro Vlachopoulou, Vicky Manthou, Dimitris Folinas

The establishment of an integrated Partner Relationship Management (PRM) system can potentially address several aspects of channel collaboration in a digital environment and…

Green advertising effects on attitude and choice of advertising themes

Clare D’Souza, Mehdi Taghian

The aims of this article is to analyse whether there are differences in green advertisement attitudes between high involved and low involved consumers, to compare high and low…

The pricing behavior of firms in the Chinese iron and steel industry

Zhilong Tian, Yuanqiong He, Changxu Zhao, Guangxi Yi

Compared with the fierce price competition in 1998, the well‐order price competition is witnessed in Chinese iron and steel industry now and the pricing behaviors of steel firms…