Table of contents
Brand preferences and brand choices among urban Chinese consumers: An investigation of country‐of‐origin effects
Simon Kwok, Mark Uncles, Yimin HuangAims to review, update, and extend the understanding of country‐of‐origin (COO) effects in China. This involves examining the nature and extent of the COO effect amongst urban…
Conceptualising the link between national cultural dimensions and B2B relationships
Civilai Terawatanavong, Ali QuaziThe main purpose of the paper is to examine the possible links between some selected dimensions of national culture and business‐to‐business (B2B) relationships.
A study of technical, marketing, and cultural differences between virtual communities in industrially developing and developed countries
Majharul Talukder, Paul H.P. YeowThe purpose of this study is to investigate the technical, marketing, and cultural differences between virtual communities in an industrially developing country, i.e. Bangladesh…
Spousal influence in Singaporean family purchase decision‐making process: A cross‐cultural comparison
Yang Xia, Zafar U. Ahmed, Morry Ghingold, Ng Kuan Hwa, Tan Wan Li, Wendy Teo Chai YingAlthough considerable consumer research has focused on family purchase decision‐making in families in Western countries, only limited attention has been paid to family purchase…
Implementing supply chain management in a firm: issues and remedies
Siddharth Varma, Subhash Wadhwa, S.G. DeshmukhWhen a supply chain initiative is taken up by a firm a number of issues come up during implementation. The purpose of this paper is to identify some of the major issues related to…
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau