Table of contents
Country of origin, brand image perception, and brand image structure
Yamen KoubaaThe purpose of this paper is to explore the impact of country of origin (COO) information on brand perception and brand image structure.
Personal values as underlying motives of shopping online
Dong‐Mo Koo, Jae‐Jin Kim, Sang‐Hwan LeeThe purpose of this study is to investigate the motivational effects of personal values on benefits, attributes, and re‐patronage intention in the context of online shopping.
Critical success factors of new product development in Taiwan's electronics industry
Colin Chi‐Jyun Cheng, Eric C. ShiuThe purpose of this paper is to explore critical success factors of new product development in Taiwan's electronics industry which uses the approach of re‐innovation.
Internet use, customer relationships and loyalty in the Vietnamese travel industry
Hoang Thi Phuong Thao, Fredric William SwierczekThe purpose of this paper is to investigate how small and medium‐sized travel agencies as business customers perceive the benefits and barriers of Internet use that related to the…
A dyadic study of “champions” in university‐industry relationships
Carolin Plewa, Pascale QuesterThis dyadic study aims to analyses the influence of champions, particularly their personal engagement and experience, on relationships that cross different sectors and working…
An integrated model to identify and classify the key criteria and their role in the assessment of 3PL services providers
M.N. Qureshi, Dinesh Kumar, Pradeep KumarThe purpose of this paper is to develop an integrated model, in order to identify and classify, key criteria, and to study their role in the selection process of third party…
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau