Asia Pacific Journal of Marketing and Logistics: Volume 20 Issue 4

Cause's attributes influencing consumer's purchasing intention: empirical evidence from China

Jundong Hou, Lanying Du, Jianfeng Li

One purpose of this paper is to examine several factors that potentially influence a consumer's purchasing decision to participate in cause‐related marketing (CRM) program in the…

Relationship between the personal values and shopping orientation of Chinese consumers

Susan H.C. Tai

As the market of Greater China is becoming increasingly important for multinationals, the purpose of this paper is to investigate the relationship between the personal values and…

Malaysian grocery shoppers’ behavioural response to stock‐outs

Mario J. Miranda, K. Jegasothy

A better understanding of the response of shoppers in developing countries to inevitable product stock‐outs would help logisticians to put structures in place to reduce the…

Technology turbulence and environmental scanning in Thai food new product development

Chittipa Ngamkroeckjoti, Mark Speece

The purpose of this paper is to examine the use of environmental scanning (ES) in the new product development (NPD) process among small and medium enterprises (SMEs) in the Thai…

Life‐style orientation of rural US and Canadian consumers: Are regio‐centric standardized marketing strategies feasible?

Talha Harcar, Erdener Kaynak

In view of the existing void in the current international and cross‐national/cultural marketing literature, the purpose of this paper is to look into the similarities and…

The impact of consumer ethnocentrism and country of origin sub‐components for high involvement products on young Chinese consumers’ product assessments

Chui Yim Wong, Michael J. Polonsky, Romana Garma

The purpose of this paper is to examine the effect of country of origin (COO) sub‐components (i.e. design, assembly and parts), as well as the extent to which consumer…

Relational embeddedness, tertius iungens orientation and relationship quality in emerging markets

Ramendra Singh

The purpose of this paper is to investigate in an emerging market (India), the impact of relational embeddedness of dyadic business relationships on relationship quality (RQ) and…

Service quality in maritime transport: conceptual model and empirical evidence

Vinh V. Thai

The purpose of this paper is to extend knowledge on service quality and how it is defined and thus, managed, in the context of maritime transport by proposing and testing a new…

Editorial

Ian Phau

Outstanding paper

Note from the publisher

Vicky Williams