Asia Pacific Journal of Marketing and Logistics: Volume 21 Issue 3

Assessing the nomological validity of a cognitive age segmentation of Japanese seniors

Stuart Van Auken, Thomas E. Barry

The purpose of this paper is to use cognitive age to segment college‐educated Japanese seniors, a grouping of interest to many marketers both within and external to Japan. The…

The effects of regulatory focus and tie strength on word‐of‐mouth behaviour

Cindy M.Y. Chung, Qianyi Tsai

The purpose of this paper is to investigate the effects of tie strength on word‐of‐mouth (WOM) amount and how regulatory focus moderates these effects.

Cross‐cultural generalization of the effect of option choice framing on product option choices

Chanthika Pornpitakpan

The purpose of this paper is to examine the cross‐cultural generalization of the effect of option choice framing on product option choices and other managerial and psychological…

Brand and country of origin valuations of automobiles

Kandapa Thanasuta, Thanyawee Patoomsuwan, Vanvisa Chaimahawong, Yingyot Chiaravutthi

The purpose of this paper is to quantify the value of brands and countries of origin in monetary units. The automobile industry in Thailand is chosen because of the variety of…

Cross‐cultural comparison of customer satisfaction research: USA vs Japan

M. Sajid Khan, Earl Naumann, Rob Bateman, Matti Haverila

The purpose of this paper is to provide a cross‐cultural comparison of customer satisfaction research in the USA and Japan.

Fuzzy approach for the selection of third party reverse logistics provider

G. Kannan

The purpose of this paper is to propose a structured model for evaluating and selecting the best third party reverse logistics provider (3PRLP) under fuzzy environment for the…

Hybrid convenience stores – the changing role of convenience stores in Taiwan

Julian Ming‐Sung Cheng, Charles Blankson, Bayu Sutikno, Michael C.‐H. Wang

The hybrid convenience store, a convenient shopping as well as dining environment, is an innovative concept in both the convenience store sector and the food service industry in…

Marron growing: a Western Australian rural niche market?

Abel Duarte Alonso

Marron growing is practiced in some regions of Western Australia where this crustacean is a native species, and offers potential opportunities to be marketed as a delicacy and…

Editorial

Ian Phau