Asia Pacific Journal of Marketing and Logistics: Volume 24 Issue 3

Acculturation of local new product development team members in MNC subsidiaries in Thailand

Chonlatis Darawong, Barbara Igel

The purpose of this study is to explore the phenomenon of acculturation in new product development (NPD) teams in a multicultural working environment. This paper provides…

Managing strategic business relationships in retail operations: evidence from China

Wantao Yu, Ramakrishnan Ramanathan

The purpose of this paper is to investigate how to manage business relationships in retail operations. In particular, this study examines the links between business relationships…

Creating consumer‐based brand equity for young Iranian consumers via country of origin sub‐components effects

Hadi Moradi, Azim Zarei

The main purpose of this study is to decompose the concept of country of origin (COO) and to investigate the influence of country of brand (COB) and country of manufacture (COM…

Intra‐category competition, entry probability, and private label share: Evidence from organic food retailing in Australia

Lay Peng Tan, Jack Cadeaux

The purpose of this study is to examine the entry probability and performance of private labels at an organic food retailer. For a growing sector with unique market structure and…

Perceived risk and trust as antecedents of online purchasing behavior in the USA gemstone industry

Steven D'Alessandro, Antonia Girardi, Leela Tiangsoongnern

The purpose of this study is to seek to investigate the impact that perceived risk and trust have on online purchasing behavior, in particular the nature of purchasing…

Wine product involvement and consumers' BYOB behaviour in the South Australian on‐premise market

Johan Bruwer, Jieshan Huang

The purpose of this exploratory study is to identify how consumers' involvement with wine as a product impacts upon their on‐premise behaviour, with special focus on the BYOB…

Are Indian consumers brand conscious? Insights for global retailers

Arpita Mukherjee, Divya Satija, Tanu M. Goyal, Murali K. Mantrala, Shaoming Zou

The purpose of this paper is to assess Indian consumers' brand consciousness by examining their brand knowledge, purchase behaviour and perceptions of foreign brands. It provides…

Urbanized young Indians: are they goal oriented?: A scale‐validation study of the regulatory focus questionnaire in the Indian context

Rahul Kumar Sett

The purpose of this paper is to validate the Higgins regulatory focus/goal orientation questionnaire (RFQ) in the Indian context on a sample of urbanized young Indians: one of the…

3PLSP scale for co‐operative dairies in Indian context

Tejas R. Shah, Mahendra Sharma

The purpose of this paper is to develop a scale for measuring benefits of third party logistics service providers for co‐operative dairies in an Indian context. The objective is…

Editorial

Ian Phau