Asia Pacific Journal of Marketing and Logistics: Volume 25 Issue 3

Market segmentation in the cell phone market among adolescents and young adults

Matti J. Haverila

The purpose of this study is to investigate the existence of inter-market market segments in the adolescents' and young adults' cell phone product-market in Finland, United Arab…

Perceived risk, risk-reduction strategies (RRS) and consumption occasions: Roles in the wine consumer's purchase decision

Johan Bruwer, Miranda Fong, Anthony Saliba

This exploratory study aimed to examine the relationship between perceived risk, risk-reduction strategies (RRS), and the occasion-based purchase of wine, a product widely…

Understanding Chinese university students' experiences: an empirical analysis

Michael D. Clemes, David A. Cohen, Yang Wang

This study aims to analyze the relationships between Chinese students' behavioral intentions, satisfaction, service quality, perceived value, and university image. A multi-level…

What's in a relationship?: Affective commitment, bonding and the tertiary first year experience – a student and faculty perspective

Jana Lay-Hwa Bowden

Increasingly, higher education institutions are being held to account for the performance of their students internally in terms of academic performance and timely program…

Roles of customer involvement in rapport and satisfaction

Johra Kayeser Fatima, Mohammed Abdur Razzaque

The study investigates different roles (antecedent, mediator and moderator roles) of customer involvement in rapport and satisfaction. It is also designed to reveal the…

How do Muslim consumers perceive service quality?

Gita Gayatri, Janet Chew

This paper aims to report the development of an Islamic service quality scale that is derived from the literature, verbal protocol method interviews, and survey…

Impact of brand personality and consumer ethnocentrism in China's sportswear market

Xiao Tong, Chunxiao Li

– This study aims to investigate the effect of brand personality and consumer ethnocentrism on perceived quality and purchase intentions in China's sportswear market.

The effect of racial cues on the reader's response to advertisements: A US-China comparative study

Zhihong Gao, Jincan Xu, Joe H. Kim

Given that global advertising often originates in the West, this study aimed to investigate whether the same racial cues in advertising had different effects on US and Chinese…

Editorial

Ian Phau