Table of contents - Special Issue: Religion and marketing in the Asia Pacific region
Do halal certification country of origin and brand name familiarity matter?
Rosa E. Rios, Hernan E. Riquelme, Yasser AbdelazizThe purpose of this paper is to examine how consumers perceive the trustworthiness of halal certifications from various Muslim and non-Muslim countries, a topic highly disregarded…
Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Mohammed M. AlmossawiThe purpose of this paper is to investigate the influence of religion on the effectiveness of product packages in attracting customers’ attention, and forming their attitudes…
Antecedents of customers’ intention to support Islamic social enterprises in Indonesia: The role of socioeconomic status, religiosity, and organisational credibility
Sri Rahayu Hijrah Hati, Aida IdrisThe purpose of this paper is to examine the influence of extrinsic factors, namely, age, education, gender, marital status and income on customers’ intention to support Islamic…
Moderating role of religious beliefs on attitudes towards charities and motivation to donate
Min Teah, Michael Lwin, Isaac CheahThe purpose of this paper is to examine the relationship between image of charitable organizations, attitudes towards charities and motivation to donate. In addition, the study…
Perceived benefits and church participation: A comparative study among regular and irregular church goers
Riza Casidy, Yelena Tsarenko– The purpose of this paper is to examine the relationship between perceived benefits and church participation among regular and irregular church goers (ICG).
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau