Asia Pacific Journal of Marketing and Logistics: Volume 28 Issue 5

Editorial

Ian Phau

“Chopin” effect? An exploratory study on how musical tempo influence consumer choice of drink with different temperatures

Felix Septianto

The purpose of this paper is to explore the effect of musical tempo on consumer choice of tea in different temperatures.

Physician perceived value as a mediating variable between marketing mix strategy and physician satisfaction

Mohsen Ali Murshid, Zurina Mohaidin, Goh Yen Nee, Yudi Fernando

Physician satisfaction (PHS) in the pharmaceutical business is a major issue that has created serious concerns for pharmaceutical companies and medical practitioners. The purpose…

The relationships between collective-oriented values and materialism, product status signaling and product satisfaction: A two-city study

Norizan Kassim, Naima Bogari, Najah Salamah, Mohamed Zain

Prior research has found that consumers’ purchasing behavior varies amongst consumers of different cultures. The purpose of this paper is to examine the behavior of consumers of…

Cultural context in word-of-mouth activity: How consumers respond to monetary incentives in WOM

Christiana Yosevina Tercia, Thorsten Teichert

The purpose of this paper is to investigate how monetary incentives foster purchase intention in WOM settings.

Cognitive relationships between automobile attributes and personal values

Márcio Lopes Pimenta, Éderson Luiz Piato

The purpose of this paper is to present an analysis of the cognitive relationship between personal values of buyers and attributes of automobiles.

Global identity strategy and its efficacy for Asian brands: Is Toyota global or Japanese to consumers?

C. Min Han

The purpose of this paper is to investigate whether or not the strategy of pursuing a global brand identity by leading Asian firms will produce intended outcomes in consumer…

Examining brand origin recognition accuracy in Indonesia

Fandy Tjiptono, Haja Tiana Rakotondrainibe Andrianombonana

Brand origin (BO) has been suggested as an important determinant of brand evaluation and purchase intention. However, previous studies have indicated that consumers have limited…

Consumer digital piracy behaviour among youths: insights from Indonesia

Denni Arli, Fandy Tjiptono

The purpose of this paper is to examine the antecedents of consumers’ attitude towards, and intention to commit, digital piracy in Indonesia, a country with the world’s fourth…

Thailand transportation infrastructure performance and the economics: Measurement and relationship

Krirkchai Assavavipapan, Sathaporn Opasanon

The purpose of this paper is to study the performance of transportation infrastructure of Thailand. A set of performance indicators of Thailand’s transportation infrastructure is…

An approach for measuring a manufacturer’s preferred supplier status

Sunil Kumar C.V., Srikanta Routroy

The purpose of this paper is to assist a manufacturer with a process to measure the level of preferred supplier status (PSS) of its key suppliers along the timeline.

Competitor concentration, networking, and customer acceptance: The case of small firms in Vietnam

Thang V. Nguyen, Garry D. Bruton, Binh T. Nguyen

The purpose of this paper is to examine whether competitor concentration relates to better customer acceptance of the firm’s offerings and better networking of the firm with…

Job satisfaction and job performance in the media industry: A synergistic application of partial least squares path modelling

Naser Valaei, Shokouh Jiroudi

The purpose of this paper is to examine the relationship between job satisfaction and employee performance in the media industry as well as the role of demographic variables…

Marketing curriculum preparedness for Thailand: Comparing research for marketing curriculums in colleges and universities for higher education institutions in Thailand

Jason Lee Carter

The purpose of this paper is to identify the key areas of marketing research inefficiencies for marketing education development in Thai colleges and universities so that…