Asia Pacific Journal of Marketing and Logistics: Volume 29 Issue 2

Editorial

Ian Phau

An institutional perspective on modernization and sex-appeal advertising

Chung Leung Luk, Cheris W.C. Chow, Wendy W.N. Wan, Jennifer Y.M. Lai, Isabel Fu, Candy P.S. Fong

Building on institutional theory, the purpose of this paper is to propose a framework for analyzing how consumer attitudes toward nudity in ads change as a result of…

The moderating impact of emotions on customer equity drivers and loyalty intentions: Evidence of within sector differences

Zohaib Razzaq, Salman Yousaf, Zhao Hong

The purpose of this paper is to investigate the significant contribution of emotions along with other conventional loyalty drivers on the loyalty intentions.

Importance of acquiring knowledge through feedback in an emerging industry

Abel Duarte Alonso, Nevil Alexander

The purpose of this paper is to investigate the importance of feedback in developing and operationalising knowledge from the perspective of craft brewing operators. The study…

Does involvement shapes consumers’ response to product failure?

Bahman Hamzelu, Ali Gohary, Salar Ghafoori Nia, Kambiz Heidarzadeh Hanzaee

Customer reaction to failure is of essential importance and varies by level of involvement with products and services. Thus, the purpose of this paper is to use the FCB grid to…

Mediating effects of students’ social bonds between self-esteem and customer citizenship behaviour in the context of international university branch campuses

VieMing Tan, Farzana Quoquab, Fauziah Sh. Ahmad, Jihad Mohammad

The purpose of this paper is to offer empirical evidence on the role of self-esteem and social bonding in explaining citizenship behaviour of students at international university…

Cosmopolitanism and ethnocentrism among young consumers in emerging Asia: Chinese vs Koreans towards Japanese brands

C. Min Han

The purpose of this paper is to investigate how consumer cosmopolitanism (COS) and consumer ethnocentrism (CET) may affect young populations in China (an emerging country) and…

E-fulfillment dimensions and its influence on customers in e-tailing: a critical review

Nikunj Kumar Jain, Hasmukh Gajjar, Bhavin J. Shah, Ashish Sadh

The purpose of this paper is to understand the dimensions of the e-fulfillment process and its influence on customers in pure e-tailing; to classify the pertinent literature that…

Factors affecting Taiwanese consumers’ responses toward pop-up retail

Wei-Chen Chen, Ann Marie Fiore

The purpose of this paper is to examine the desired benefits affecting consumer’s attitude and attitude’s consequent influence on behavioral intentions toward pop-up retail, an…

Using best-worst scaling to reveal perceived relative importance of website attributes

Michael Pascoe, Owen Wright, Hume Winzar

The purpose of this paper is to review and extend previous work involving branding and website performance and aesthetics by applying a best-worst scaling (BWS) approach…

Understanding consumer’s showrooming behaviour: Extending the theory of planned behaviour

Sourabh Arora, Kunal Singha, Sangeeta Sahney

Recent multichannel research suggests that consumers use multiple channels to reap attribute-based benefits which have led to showrooming phenomenon. The purpose of this paper is…

Exploring the service profit chain in a Thai bank

Pichate Benjarongrat, Mark Neal

The purpose of this paper is to explore the service profit chain (SPC) in a Thai bank, to identify which service features customers understand to be most important in their…

The enactment of public relations functions: insights from the Indonesian mining industry

Gregoria Arum Yudarwati, Fandy Tjiptono

The purpose of this paper is to examine the process in which organizational members construct and enact public relations (PR) functions as well as how the organization…