Asia Pacific Journal of Marketing and Logistics: Volume 30 Issue 5

A bi-level programming for transportation services procurement based on combinatorial auction with fuzzy random parameters

Fang Yan, Yanfang Ma, Cuiying Feng

The purpose of this paper is to study a transportation service procurement bid construction problem from a less than a full truckload perspective. It seeks to establish stochastic…

An examination of product development approaches within demand driven chains

Elmira Naghi Ganji, Satya Shah, Alec Coutroubis

Innovation has been considered as the most important factor in today’s global and competitive environments for meeting growth, customer demands and expectations for any product…

Revealing the impact of operational logistics service quality on omni-channel capability

Işık Özge Yumurtacı Hüseyinoğlu, Metehan Feridun Sorkun, Gülmüş Börühan

This paper introduces the term “omni-channel capability” and tests its validity. The purpose of this paper is to investigate the impact of logistics service quality (LSQ) on…

Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image

Mehmet Gökerik, Ahmet Gürbüz, Ismail Erkan, Emmanuel Mogaji, Serap Sap

The advent of social media brought a new perspective for guerrilla marketing since it allows ads to reach more people through the internet. The purpose of this paper is to…

Materialism and compulsive buying behaviour: The role of consumer credit card use and impulse buying

Debasis Pradhan, D. Israel, Amit Kumar Jena

The purpose of this paper is to study the impact of materialism on credit card (CC) use and impulsive buying (IB) and compulsive buying (CB) behaviour. Furthermore, it assesses…

The effects of country-of-origin fit on cross-border brand alliances

Jin Kyun Lee, Byung-Kwan Lee, Wei-Na Lee

The purpose of this paper is to investigate the impact of country-of-origin (COO) fit and consumer product knowledge on consumer brand attitudes in a cross-border strategic brand…

The role of perceived benefits and personality traits on mobile instant messaging users’ responses

Chandrasekaran Padmavathy, Seonjeong (Ally) Lee, Murugan Pattusamy, Mukesh Kumar Dey, Murali Swapana

Mobile instant messaging (MIM) applications have grown profusely worldwide in recent years in tandem with increased smartphone usage. The purpose of this paper is to examine the…

Communication relational outcomes in the insurance industry

Anabela Maria Bello de Figueiredo Marcos, Arnaldo Fernandes de Matos Coelho

The purpose of this paper is to understand the role that communication plays in the insurance industry, as well as its relational outcomes.

Do fellow-feelings and organisational harmony matter for logistic firms?

Jashim Khan, Gary Rivers, Sonjaya S. Gaur, Ali Quazi, Na Zuo, Sunil D. Bhatia

The purpose of this paper is to explore the mediating role of organisational harmony and fellow-feelings in the relationship between intelligence generations, dissemination and…

Cross-cultural evaluation of consumer’s dynamic multisensory and emotional experience: A case of tea products

Lekai Zhang, Jianfeng Wu, Kejun Zhang, Kevin Wolterink, Baixi Xing

The acceleration of globalization is causing global trade transactions to become increasingly frequent, which leads to the internationalized design of consumer products. However…

Role of logistics strategy, coordination and customer service commitment on Chinese manufacturing firm competitiveness

John E. Spillan, Alma Mintu-Wimsatt, Ali Kara

The purpose of this paper is to assess the robustness of the three (Bowersox and Daugherty, 1987) dimensions (process, market and information strategies) of logistics strategy in…

The factors of consumer confidence recovery after scandals in food supply chain safety

Shuhui Wang, Paul Alexander

Viewing consumer confidence as a set of static factors has informed previous research and underpinned strategies used in recovering from food safety quality failures, but this…