Asia Pacific Journal of Marketing and Logistics: Volume 31 Issue 3

Special issue introduction: consumer ethics in the Asia Pacific Region

Felix Tang, Judy Zaichkowsky

Pawnbroking in pre-1949 China: soft strategies for overcoming a negative image

Tony Yan, Michael R. Hyman

The purpose of this paper is to explore the means for enhancing the image and business legitimacy of a socially discredited industry – pawnbroking in pre-1949 China – are…

Consumers’ perceptions regarding questionable consumption practices in China: The impacts of personality

Hsiu-Hua Chang, Scott J. Vitell, Long-Chuan Lu

Since East Asian Confucian societies are relational societies that view harmonious relationships with others as important, the issue of consumer ethics has received considerable…

Ethically minded consumer behaviour in Vietnam: An analysis of cultural values, personal values, attitudinal factors and demographics

Tri D. Le, Tai Anh Kieu

Consumer ethics in Asia has attracted attention from marketing scholars and practitioners. Ethical beliefs and judgements have been predominantly investigated within this area…

Understanding consumer ethics in China’s demographic shift and social reforms

Wei-Fen Chen, Xue Wang, Haiyan Gao, Ying-Yi Hong

The purpose of this paper is to explore some specific, current social phenomena in China that may influence consumers’ ethical beliefs and practices, focusing on how some…

Analysis of the moral mechanism to purchase counterfeit luxury goods: evidence from China

Yushi Jiang, Miao Miao, Tariq Jalees, Syed Imran Zaman

The purpose of this paper is to extend the theory of reasoned action and the theory of planned behaviour to measure the effects of ethical and moral antecedents (e.g. integrity…

Relation between Chinese consumers’ ethical perceptions and purchase intentions: A perspective on ethical company/brand management strategies

Muhammad Kashif Javed, Ma Degong, Talat Qadeer

Most business-related studies on ethics focus on consumers in developed western economies but ignore developing economies. Therefore, to fill this void in the literature and…

The importance of CSR initiatives in building customer support and loyalty: Evidence from Saudi Arabia

Ahmed Suhail Ajina, Arnold Japutra, Bang Nguyen, Sharifah Faridah Syed Alwi, Ali H. Al-Hajla

The purpose of this paper is to examine how the perception of CSR influences different aspects of consumer behaviour, specifically focussing on the antecedents of perceived value…

Extrinsic cues, perceived quality, and purchase intention for private labels: Evidence from the Chinese market

Liu Yan, Fan Xiaojun, Jie Li, Xuebing Dong

Based on the cue utilization theory and congruity theory, the purpose of this paper is to investigate the mediating effects of perceived quality on the relationships between…