Asia Pacific Journal of Marketing and Logistics: Volume 32 Issue 1

How CSR influences customer behavioural loyalty in the Chinese hotel industry

Matthew Tingchi Liu, Yongdan Liu, Ziying Mo, Zhidong Zhao, Zhenghao Zhu

The purpose of this paper is to focus on how corporate social responsibility (CSR) (i.e. responsibility to customers, employees and society) influences customer behavioural…

Electronic word-of-mouth generation and regulatory focus

Muhammad Sohaib, Umair Akram, Peng Hui, Hassan Rasool, Zohaib Razzaq, Muhammad Kaleem Khan

The purpose of this paper is to investigate the electronic word-of-mouth (eWOM) motivations of regulatory-focused customers with positive and negative consumption experiences.

When do interest rates matter? Two methodological approaches to loyalty

Huifeng Pan, Hong-Youl Ha

Changes in consumers’ awareness of interest rates (deposits and loans) are important for making financial decisions, particularly in the banking industry. However, little is known…

Can corporate philanthropy change consumers’ perceptions of Japanese multinationals and reduce animosity toward them?

C. Min Han, Kyung Ae Kim, Hyojin Nam

The purpose of this paper is to empirically investigate how corporate philanthropy (CP) can affect consumer perceptions of Japanese multinationals, for which there exists strong…

Factors affecting environmental citizenship behaviour: An empirical investigation in Malaysian paddy industry

Kean Boon Chua, Farzana Quoquab, Jihad Mohammad

The purpose of this paper is to examine the factors that affect paddy farmers’ environmental citizenship behaviour (ECB) in the context of agrochemical purchase. To achieve this…

Can plate colour promote appetite and joy while dining? An investigative study in Chinese fine dining restaurants

Yen-Cheng Chen, Pei-ling Tsui, Ching-Sung Lee, Guan-lin Chen

This study used the colours of plates as atmospheric stimulus factors in the Mehrabian–Russell model of environmental influence, which served as the study’s basic background…

Evaluating service quality in automobile maintenance and repair industry

Nikunj Kumar Jain, Alok Kumar Singh, Kapil Kaushik

The purpose of this paper is to analyse service quality in the automobile maintenance and repair industry. A conceptual structural model is developed to investigate the impact of…

Relation between early e-WOM and average TV ratings

Giwoong Bae, Hye-Jin Kim

The purpose of this paper is to investigate the relation between average ratings (viewership) and the volume and valence of electronic word of mouth (e-WOM) for early episodes of…

How shopping motives, store attributes and demographic factors influence store format choice in Vietnam: A logistic regression analysis

Felicitas Evangelista, Brian Koon Low, Minh Thanh Nguyen

Despite huge investments within the modern trade arena, Vietnam remains a traditional trade retailing country. The purpose of this paper is to establish the combined effects of…

Determining factors of tourists’ loyalty to beach tourism destinations: a structural model

Md. Kamrul Hasan, Shamsul Kamariah Abdullah, Tek Yew Lew, MD. Faridul Islam

The purpose of this paper is to investigate and develop an integrated theoretical relationship by including destination image and attitudes into the…

The effects of personality, culture and store stimuli on impulsive buying behavior: Evidence from emerging market of Pakistan

Miao Miao, Tariq Jalees, Sahar Qabool, Syed Imran Zaman

The purpose of this paper is to examine the relationship between personality factors (i.e. neuroticism, agreeableness, extroversion, conscientiousness and openness), cultural…

Applying uses and gratifications theory to understand customer participation in social media brand communities: Perspective of media technology

Shampy Kamboj

The purpose of this paper is to investigate how various gratifications obtained in the social media context affect customer participation, and its sequential effect on brand…

The rise of social networking sites: An empirical investigation applying demographic differences and the technology acceptance model

Mishal Naqvi, Shan Li, Yushi Jiang, Muhammad Hasnain Abbas Naqvi

The purpose of this paper is to investigate the impact of the technology acceptance model, privacy concerns and demographic factors on intention to use (ITU) social networking…

A two-stage model for monitoring the green supplier performance considering dual-role and undesirable factors

Fang Li, Lei Deng, Longxiao Li, Zizhen Cheng, Han Yu

The purpose of this paper is to monitor the environmental efficiency of suppliers in the presence of undesirable output and dual-role factors with static and dynamic aspects…

Recruiting international postgraduate researchers: Challenges and strategic alternatives

Jennifer Scott

The purpose of this paper is to examine the efficacy of the strategies that new, regional universities use for recruiting international postgraduate research students (IPRSs).