Table of contents
Impacts of the perceived quality by consumers’ of à la carte restaurants on their attitudes and behavioural intentions
Gustavo Quiroga Souki, Luiz Marcelo Antonialli, Álvaro Alexandre da Silveira Barbosa, Alessandro Silva OliveiraÀ la carte restaurants have faced increasing challenges in meeting the needs and desires of new food consumers. The purpose of this paper is to propose and test a model for…
Consumer involvement with corporate ads vs product ads: a cross-national study
Rohail Ashraf, Noel Albert, Dwight Merunka, Muhammad Asif KhanIncreasing consumer skepticism of corporate behavior has led companies to actively manage and advertise their corporate brands. However, it remains unclear how receptive consumers…
Do mall events affect mall traffic and image? A qualitative study of Indian mall retailers
Arpita Khare, Gaurav Awasthi, Rishi P. ShuklaIncreased competition among different retail formats has led mall managers to focus on mall promotional activities to attract shoppers to malls. The purpose of this paper is to…
Cross-border online shopping experiences of Chinese shoppers
Eunsoo Baek, Ha Kyung Lee, Ho Jung ChooThe purpose of this paper is to investigate how geographic cues embedded in a website affect Chinese consumers’ cross-border shopping experiences. The study simultaneously…
Effect of country image and materialism on the quality evaluation of Korean products: Empirical findings from four countries with varying economic development status
Byoungho Ellie Jin, Naeun Lauren Kim, Heesoon Yang, Minji JungIt is critical to understand how global consumers evaluate the quality of Asian products while marketing Asian products in the global marketplaces. The purpose of this paper is to…
Sexy or smart? The impact of endorser ethnicity and portrayal on Chinese women’s attitudes toward luxury advertising
Cheng-Yue Yin, Nan Bi, Patrick Poon, Yang SunThe purpose of this paper is to examine the interaction effect of endorser ethnicity (local Chinese vs Western) and portrayal (smart vs sexy) on Chinese women’s attitudes toward…
Value co-creation for innovation: evidence from Indonesian Organic Community
Handyanto Widjojo, Avanti Fontana, Gita Gayatri, Agus W. SoehadiThe purpose of this paper is to explore how value co-creation in the Indonesian Organic Community overcomes the resource limitations of small enterprises through the integration…
When do customer orientation and innovation capabilities matter? An investigation of contextual impacts
Olimpia C. Racela, Amonrat ThoumrungrojeGrounded on resource-advantage (R-A) theory, the purpose of this paper is to investigate how customer orientation, as a higher-order or interconnected operant resource, enhances…
Effect of multichannel service delivery quality on customers’ continued engagement intention: A customer experience perspective
Ja-Shen Chen, Hung-Tai Tsou, Cindy Yunhsin Chou, Ciou-Hua CiouDrawing on the extant multichannel service quality literature and customer needs regarding the experiential value of online and offline shopping, the purpose of this paper is to…
Exploring the dual effects of perceived waiting on healthcare service satisfaction among outpatients
Yi-Fen Liu, Jun-Fang Liao, Jacob JouThe purpose of this paper is to explore healthcare waiting time and the negative and positive effects (i.e. the dual effects) it has on outpatient satisfaction.
Enabling supply chain agility through process integration and supply flexibility: Evidence from the fashion industry
Muhammad Irfan, Mingzheng Wang, Naeem AkhtarThe purpose of this paper is to emphasize the underlying mechanism through which firms can achieve supply chain agility and augment business performance from the vendor’s…
Cross-culture product hybridization in pre-communist China (1912–1949)
Tony Yan, Michael R. HymanStudies on cross-culture marketing often focus on either localization or globalization strategies. Based on data from pre-communist China (1912–1949), product hybridization  
The mechanism of positive emotions linking consumer review consistency to brand attitudes: A moderated mediation analysis
Heng-Hui Wu, Pornchanoke Tipgomut, Henry F.L. Chung, Wei-Kuang ChuAs consumers read multiple reviews, so consumer review consistency is important. The purpose of this paper is to investigate the role of consumer review consistency in influencing…
Big data analytics for investigating Taiwan Line sticker social media marketing
Shu-Hsien Liao, Szu-Yu HsuLine sticker, a social media, it allows users to exchange multimedia files and engage in one-to-one and one-to-many communication with text, pictures, animation and sound. The…
Co-production strategy, retail competition, and market segmentation
Junbin Wang, Xiaojun FanThe purpose of this paper is to examine the effect of manufacturers’ co-production strategy on market segmentation and channel performance under retail competition.
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau