Asia Pacific Journal of Marketing and Logistics: Volume 33 Issue 7

Effects of service encounter barriers on situational abnormality and consumers' behavioral intentions at food and beverage restaurants

Naeem Akhtar, Umar Iqbal Siddiqi, Wasim Ahmad, Muhammad Usman, Xianglan Chen, Tahir Islam

The present study unveils the service encounter barriers – interactional and instructional – faced by foreign consumers at food and beverage restaurants in China. It builds a…

Generating customer engagement in electronic-brand communities: a stimulus–organism–response perspective

Muhammad Hasnain Abbas Naqvi, Yushi Jiang, Mishal Naqvi

This article investigates the factors in customer engagement with electronic brand (e-brand) communities and the mechanism behind their effects. The aim is to investigate the…

The influence of service category, consumers' narcissism and processing mode on service customization consumption

Chen Wang, Qiang Wang, Taiwen Feng, Yan Zhang

This study aims to investigate the impacts of service category (utilitarian vs hedonic) on chosen degree of uniqueness (CDOU) and consumers' willingness to pay more (WTPM), as…

Innovation-driven development strategy and research development investment: a case study of Chinese sport firms

Gang Chen, Luke L. Mao, Nathan David Pifer, James J. Zhang

This study investigated the effectiveness and applicability of China’s innovation-driven policies on encouraging sports firms to invest in research and development (R&D…

Antecedents of smartphone brand switching: a push–pull–mooring framework

Junyun Liao, Muhua Li, Haiying Wei, Zelin Tong

Recent years have witnessed the increasingly fierce competition amongst smartphone brands. Hence, smartphone firms urge to prevent current consumers from switching to maintain…

Chief marketing officer and internationalization—a resource-based view

Cher-Min Fong, Hsing-Hua Stella Chang

This study aims to examine whether the selection of a new outsider chief marketing officer from a developed-country incumbent firm with an established brand can serve as an…

Empirical study of consumer participation motivation in value cocreation within cultural and creative virtual brand communities

Longshan Chen, Leping Yuan, Zhangxiang Zhu

This paper aims to examine the motivation for consumer participation in value cocreation and its impact on value cocreation behavior within cultural and creative virtual brand…

Fertility care quality and experiential relationship marketing: a case study of mainland Chinese fertility tourists to Malaysia

Hung-Che Wu, Xiaolian Chen, Ya-Yuan Chang

This study examines the relationship between the dimensions of fertility care quality and the dimensions of experiential relationship marketing in fertility tourism.

Co-creating blockchain adoption: theory, practice and impact on usage behavior

Lobel Trong Thuy Tran, Phuong Thanh Nguyen

Given the growing importance of blockchain technology (BT), the authors use the unified theory of acceptance and use of technology (UTAUT), which posits that BT adoption intention…

The application of digital technology in gambling industry

Matthew Tingchi Liu, Shiying Dong, Mingxia Zhu

The study aims to integrate the insights gained from the gambling industry into a value creation conceptual framework for analyzing the influence of digital technology…