Asia Pacific Journal of Marketing and Logistics: Volume 34 Issue 1

Editorial

Brian 't Hart, Graham Ferguson, Saadia Shabnam

Lifestyle segmentation of older Koreans: a longitudinal comparison of segments and life satisfaction

Kwon Jung, Jihye Jung

Aging is a global phenomenon for many countries, and South Korea has become the fastest aging country in the world. The purpose of this study is to identify and validate a…

Aging consumers and their brands: the customer journey perspective

Chao-Chin Huang

With the increasing numbers of the elderly people, the aging segment represents a potential huge market. While this trend is obvious, still little literature focuses on this…

Using the life course paradigm to study financial well-being in late life

Pattharanitcha Prakitsuwan, George P. Moschis, Randall Shannon

This study aims to show how the increasingly popular life course paradigm (LCP) can be employed as an alternative to the successful aging perspective (SAP) as an overarching…

Consumer brand engagement in the US–China trade war

Yi Hsuan Lee, Chiou-Fong Wei, Bruce C. Y. Lee, Ya-Yun Cheng, Yao Chen

This study examines whether consumer brand engagement (CBE) can mitigate the negative effects of economic animosity (EA) on purchase intention (PI) and strengthen the positive…

The effect of consumers' religiosity on consumer ethics: the mediating role of ethical ideology

Denni Arli, Fandy Tjiptono

Religious doctrines generally encourage people to behave ethically. However, in daily life, individuals notice inconsistencies between religious beliefs and behavior, leading them…

Augmented reality (AR) app use in the beauty product industry and consumer purchase intention

Yining Wang, Eunju Ko, Huanzhang Wang

Due to the lack of relevant literatures on the application of mobile augmented reality (AR) service in beauty industry, the purpose of this study is to explore the impact of the…

Interdependent relation between earned media and TV ratings

Giwoong Bae, Hye-Jin Kim

Social media (e.g., e-WOM) and traditional media (e.g., media coverage) serve different roles in a firm's marketing activities and also interact with each other, which in turn…

What are the mechanisms through which inter-organizational relationships contribute to supply chain resilience?

Sajad Fayezi, Hadi Ghaderi

Our study advances theory in supply chain resilience (SCRes) by identifying and describing the mechanisms through which interorganizational relationships (IORs) contribute to…

Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands: the mediating role of cognitive flexibility

Kaushalya Nallaperuma, Felix Septianto, Argho Bandyopadhyay

The concepts of luxury and pro-environment may be viewed as being in contradiction with each other. Consequently, it is unclear how to promote pro-environmental luxury brands. The…

Dissatisfaction toward O2O websites: expectation disconfirmation and justice perspective

Tong Che, Meng Ji, Xiabing Zheng, Bo Feng

The online-to-offline (O2O) business is developing rapidly and is highly popular in many countries. Nevertheless, O2O suffers from a large number of customer complaints that…

Does effects of brand origin misperception jeopardize brand equity?

Ting-Hsiang Tseng, Nga Cheng Chan, Matthew Tingchi Liu, Chieh-Yu Lin

The purpose of this study is to examine the effects of brand origin (BO) misperception (hereafter BOM) or non-identification on brand equity. Besides, the current study…