Asia Pacific Journal of Marketing and Logistics: Volume 35 Issue 10

Do you judge a book by its cover? Online book purchases between Japan and France

Jin Yong Park, Changju Kim, Soohyun Park, Kevin Dio

By adopting a cross-country analysis, this study aims to investigate how consumers' perception of book covers affects their online book purchases in terms of feelings of delight…

Understanding Chinese Gen Z and their online shopping intentions through TAM

Lauren Reiter Copeland, Gargi Bhaduri, Ouya Huang

The purpose of this study is to examine the ease of use and usefulness of the application Taobao and whether involvement, self-confidence and self-expression of users are related…

Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram

Durgesh Agnihotri, Pallavi Chaturvedi, Kushagra Kulshreshtha, Vikas Tripathi

The current study has drawn attention to investigating the impact of social media influencers’ (SMIs) authenticity on followers buying behavior by using followers who have an…

Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic

Rambabu Lavuri, Jaspreet Kaur, Park Thaichon

This study examines intrinsic motivations and antecedents that affect millennial mobile impulsive shopping in markets with the technology acceptance model (TAM) during the…

Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust

Byung Ryul Bae, Sung-Eun Kim

The aim of this study is to examine how brand trust moderates the effect of brand experience on brand loyalty mediated by brand love in the context of Korean smartphone users. The…

Brand awareness and relationship intention: the moderating role of perceived corporate social responsibility dimensions

Albert Hasudungan, Harriman Samuel Saragih

Using a hierarchical component model conceptualization, this study aims to investigate the moderating role of perceived corporate social responsibility (CSR) dimensions (i.e.…

How air pollution affects consumers' local brand choices: explanation from attribution and compensation tendency

Yong Wang, Meijun Meng, Yang Li, Qingjie Zhou, Bofeng Cai, Shuo Chen, Dandan Yang

This research aims to explore how consumers' local brand choices differ between air-polluted days and clean days, and why the difference occurs.

Unraveling the influence and mechanism of digital inclusive finance on household financial substitution: evidence from China

Xu Li, Shumin Sui

The development of digital inclusive finance (DIF) has increased households' financial investments and consumption. However, few studies have considered whether DIF strengthens…

Consumers' reverse exchange behavior and e-waste recycling to promote sustainable post-consumption behavior

Md. Mahiuddin Sabbir, Khan Md. Raziuddin Taufique, Marzia Nomi

This study aims to have a holistic understanding of psychological determinants of consumers' e-waste recycling behavior to promote sustainable post-consumption behavior through…

The metaverse experience in luxury brands

Qi Jiang, Miyea Kim, Eunju Ko, Kyung Hoon Kim

The purpose of this study is to develop the scale of the metaverse experience and examine the effect of the metaverse experience on consumer happiness in luxury brands.

Delicious promoter of the restaurant business: measuring impact of supply chain, brand personality and CSR on brand equity development

Yung-Chuan Huang

The purpose of this study was to discuss the importance of customer-based brand equity (CBBE) and identify the critical attributes of how to develop CBBE during the most difficult…

What is in a game? The impact of advergame design and reward elements on gamers' brand patronage

Juhi Gahlot Sarkar, Abhigyan Sarkar, S. Sreejesh

This research investigates how advergame design elements (fantasy vs realistic advergame experiences) may impact players' brand patronage (BP), under the influence of mediators…

Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms

Liu Ting, Jiseon Ahn

An increasing number of customers are using customer-to-customer (C2C) platforms to buy and sell products and services. Despite this growth, little research has examined customer…

Why do Chinese people prefer domestic products: the role of consumer ethnocentrism, social norms and national identity

Qifan Jia, Rui Chen, Yihan Zuo, Run Liu, Roushan Gong, Linnan Huang, Chen Chen, Bangyi Xue

This research aims to find out the reasons why Chinese people prefer domestic products. The authors examine the effect of consumer ethnocentrism (CE), social norms (SNs) and…