Asia Pacific Journal of Marketing and Logistics: Volume 35 Issue 9

Effectiveness of environmental claims in preventing food waste: exploring consumer perspectives toward suboptimal food

Hsiu-Hua Chang

Since a significant source of food waste on the consumer end is the reluctance to purchase or consume imperfect products, it is vital for businesses to learn how to affiliate…

Mindfulness and anti-consumption behavior: the role of authentic living

Li Min Lin, Hyun Jung Park

This study analyzed the relationships among sub-factors of mindfulness and two anti-consumption lifestyles caused by personal and social/environmental concerns. This study also…

Reward me or charity: The impact of mobile e-commerce platforms' loyalty programme reward types on participation intention

Yanju Zhou, Cuilian Lu, Yi Yu

With the development of e-commerce, loyalty programmes (LPs) are gradually being adopted in the online retailing environment to improve consumer loyalty. This article determines…

The power of photographs: the impact of marketer- and user-generated photographs on consumers' online hotel booking

Junhui He

This study examined how marketer- and user-generated photographs jointly influence consumers' online hotel booking.

Transformational leadership and supply chain innovativeness: mediating role of knowledge sharing climate and moderating role of supply base rationalization

Cailin Zhang, Suicheng Li, Xinmeng Liu, Xiang Wang

The purpose of this paper is to explore whether and how transformational leadership affects innovativeness in the supply chain context by addressing the following research…

A study on the mediating effect of brand trust between perceived legitimacy of influencers and attitude toward brand: evidence from Turkey

Buket Bora Semiz, Mehmet ali Paylan

This study aims to test the effect that the perceived legitimacy of influencers has on the attitude toward the brand from the consumer point of view, as well as the mediating…

Appearance and media popularity affecting experiential gift-giving

Tser Yieth Chen, Hsueh-Ling Wu, Zhi-Cheng Tai

The purpose of this study is to explore the effect of popularity appeals (appearance popularity and media popularity) on online experiential gift purchase intention based on…

Understanding local consumers' reactions to perceived unfair product recalls of foreign brands: a relative deprivation perspective

Junyun Liao, Siying He, Yanghong Hu, Jiawen Chen, Xuebing Dong

Global product-harm crises increased in recent years. After such crises, firms' product-recall policies varied across countries, which might cause consumers in some countries to…

Shareholder reactions to corporate label change: evidence from South Korean firms

KwangWook Gang, Jihyun Eun, Byungchul Choi

This paper aims to provide empirical evidence on the impact of a corporate label change (CLC) from investors' perspective, especially based on the stakeholder approach to…

Revisiting “Cool Japan” in country-of-origin research: a commentary and future research directions

Junji Miyamoto, Akira Shimizu, Junya Hayashi, Isaac Cheah

This commentary and conceptual paper is aimed at investigating marketing perceptions of the country-of-origin (COO) perspectives, and emphasis is placed on the “Cool Japan”…

The effect of visibility of country of origin labelling on consumers' fresh meat preferences

Judith Holdershaw, Roman Konopka

The intent of displaying country of origin (COO) detail on food packaging is to inform consumers' purchase decisions. Of interest is whether how the COO information is displayed…

The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type

Sang Jin Kim, Jiwon Yoo, Eunju Ko

This study aims to investigate the relationship between collaboration product attributes, consumption value, customer equity and purchase intention – specifically, the moderating…

The effects of campaign-based logo changes on consumers’ attitude and behavior: a case of social distancing messages during the COVID-19 pandemic

Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel Ángel Zúñiga

This research study examines how changing the logo to one that depicts social distancing impacts consumers’ attitude toward the brand, attitude toward social distancing…

Lessons learnt from COVID-19 vaccine operations and distribution performance: challenges and resilience strategies

Md. Maruf Hossan Chowdhury, A.K.M. Shakil Mahmud, Eijaz Khan, Mohammad Hossain, Zapan Barua

Grounded in dynamic capability view, this research develops a decision support model, which enables determining consistent and sufficient configurations of resilience strategies…