Table of contents
The Environmental Texture of Seafood Distribution in Japan
Steve WilliamsA startegic management approach is used to assess the nature of business environments affecting seafood distribution in Japan. Notions of environment ‘textures’ described in an…
401
Advertising Standardisation in The Asia Pacific Region: What Stands In The Way?
Alan T. Shao, David S. WallerThis empirical study examined U.S. advertising agencies' practices in the Asia Pacific Region to decide whether they were following Theodore Levitt's advice to promote products…
568
A Cross‐cultural Study of Children's Consumer Socialization in Hong Kong, New Zealand, Taiwan, and the United States
James U. McNeal, Vish R. Viswanathan, Chyon‐Hwa YehA new research program has been established that determines the nature and extent of consumer socialization of children throughout the industrialized world. The first three…
323
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau