Asia Pacific Journal of Marketing and Logistics: Volume 6 Issue 3

Distribution Reform and Retail Structure in China: An Empirical Analysis of Entries and Exits of Enterprises

Clement Chow Kong Wing

This paper studies which aggregate socio‐economic factors determine the long run entry and exit process of the retail sector at the provincial level by using a data set of 30…

The Role of External Technology Acquisition in Product Development: Attitude‐Behaviour Inconsistency Among Small Firms

Kwaku Atuahene‐Gima, Julian F. Lowe

For many small firms, buying technology through licensing has long been regarded as a major route to successful new product development. However, little research aimed at…

Newprodex: A Knowledge‐based Expert System for industrial Product Screening and Development in international Marketing

C. Anthony Di Benedetto, Roger J. Calantone, Victor Raj

Expert systems are computer systems, built through interaction with actual experts, that mimic human experts within a narrow domain. This paper describes the development of an…