Asia Pacific Journal of Marketing and Logistics: Volume 7 Issue 1/2

Word‐of‐mouth Communication in Singapore:With Focus on Effects of Message‐sidedness, Source and User‐type

Chow Hou Wee, Seek Luan Lim, May Lwin

Word‐of‐mouth is a powerful communication tool which is often beyond the control of the marketer. This study used a 3 x 2 x 2 factorial experiment in a laboratory simulation to…

Internationalization in Small, Commodity Based Economies: The New Zealand Example

Shengliang Deng, Michael F. Duffy, Grant R. Harrison

Many studies have dealt with internationalization of business firms in the past years, few, however, have explored the pattern and process of internationalization in small…

The Antecedents and Consequences of Role Stress Among Chinese Salespersons: An Exploratory Study in Hong Kong

Leo Y.M. Sin, Oliver H.M. Yau

Data from 295 salespersons of a life insurance company in Hong Kong were used to test the relationships among organizational variables, role stress variables, job satisfaction…