Asia Pacific Journal of Marketing and Logistics: Volume 7 Issue 3

Domestic Production Decision to Displace Malaysian Juice Imports

George K. Chacko, Rohizan b Zainal, Dagang b Mohd Yunus, Shahrin b Shahrudin

Should we produce a product not produced before? With trade occupying as much as 94.8% of GNP in some ASEAN countries, their entry into the domestic market to displace a foreign…

The New Features of Marketing Environment in The People's Republic of China

Shan Wei

China's economic reform has brought about dramatic changes in the marketing environment. In this paper, several new features of the marketing environment in China are identified…

The Use of Channel Integration as a Strategic Option: A Study of Hong Kong Clothing Manufacturers

T.S. Chan

This paper explores the changes in Hong Kong clothing manufacturing firms regarding the development of vertical and horizontal channel integration as a strategic option in…