Table of contents
The Marketing of Pharmaceuticals in Japan by American Firms
Charles Pahud de Mortanges, Jan‐Willem Rietbroek, Cort MacLean JohnsStates that although Japan's pharmaceutical industry has succeeded in steadily advancing its total sales revenues in recent years, its market share of worldwide volume has…
351
New Ways or Hidden Ways of Marketing? The Melbourne Mountain Bike Industry as an Exemplar of the Emergence of Variations on Traditional Marketing Orientation and the Emergence of Transitory Product Management Practices
Michael EnrightToday's business and organisational community is well‐versed in the conventions of marketing orientation and the new product development process. Each is an integral component of…
235
Productivity, Performance Measurement and Management in Logistics
Alan StablerProvides a critique of the present state of the art of productivity and performance measurement and management in logistics. The nature of logistics makes normal measures of…
1348
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau