Journal of Fashion Marketing and Management: Volume 11 Issue 2
Strapline:
An International JournalTable of contents
Cohort perception of luxury goods and services
William E. Hauck, Nancy StanforthThis research aims to investigate differences between cohorts and perceptions of luxury goods and services.
Branding: a generation gap?
Rod Harradine, Jill RossThe paper seeks to explore key differences in the perceptions of parents and children towards branding, examining differences and potential implications.
Fashion innovativeness, materialism, and attitude toward purchasing foreign fashion goods online across national borders: The moderating effect of internet innovativeness
Hye‐Jung Park, Leslie Davis Burns, Nancy J. RaboltThis study examines the impacts of fashion innovativeness and materialism on young Korean consumers' attitudes toward online purchasing of foreign fashion goods across national…
Applications of quality function deployment to apparel design in Taiwan
Y.Y. Huang, Bertram TanThe objective of the research is to characterize various key factors affecting apparel design and product quality.
CAD/CAM diffusion and infusion in the US apparel industry
He Yan, Susan S. FioritoThe paper seeks to examine the determinants of the diffusion and infusion of computer aided design/computer aided manufacturing in the US textile and apparel industries.
Strategic planning for the US textile industry in the post‐quota era: Achieving speed‐to‐market advantages with DR‐CAFTA countries
Hyunjoo Oh, Eunjung KimThe paper seeks to develop strategic planning to enhance sustainable competitiveness in the US textile industry with a consideration of DR‐CAFTA as an opportunity to establish…
Japanese consumers' need for uniqueness: Effects on brand perceptions and purchase intention
Dee K. Knight, Eun Young KimThis study sets out to examine the causal relationships among consumers' need for uniqueness, brand perceptions, and purchase intention of a US apparel brand among Japanese…
The operationalisation of international fashion retailer success
Stephen Wigley, Christopher M. MooreThe paper aims to define the components crucial to international fashion retailer success and to establish how these components may be practically managed by a firm in order to…
Production sourcing strategies and buyer‐supplier relationships: A study of the differences between small and large enterprises in the Hong Kong clothing industry
F.Y. Tam, K.L. Moon, S.F. Ng, C.L. HuiThe main purpose of this paper is to compare the differences between the small and medium‐sized enterprises (SMEs) and the large enterprises (LEs) of the Hong Kong clothing…
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes