Journal of Fashion Marketing and Management: Volume 13 Issue 2

Brand name and promotion in online shopping contexts

The objective of the paper is to examine the effect of brand name and promotion on consumers' perceived value, store image, and purchase intention.

Framing a descriptive profile of a transformed apparel industry: Apparel import intermediaries in the United States

The purpose of this paper is to confirm empirically the existence of a US apparel import intermediary (AII) identity crisis, and to provide a detailed descriptive profile of AIIs…

An extended theoretical model of fashion clothing involvement

For centuries the phenomenon of fashion behaviour has been a subject of discussion for social analysts, cultural historians, moral critics, academic theorists and business…

Technology adoption by apparel manufacturers in Tirupur town, India

The purpose of this paper is to examine the status of technology adoption of Indian apparel manufacturing firms and the organizational factors that affect the level of technology…

Are US consumers ready to adopt mobile technology for fashion goods?: An integrated theoretical approach

The purpose of this paper is to investigate the effects of ease of use, usefulness, and enjoyment, and subjective norm regarding the use of mobile phones on US consumers'…

Luxury consumption factors

The purpose of the paper is to analyse the luxury market and determine the factors that determine luxury consumption. Luxury consumption has been neglected, and yet many questions…

“EVIPI”: innovation stimulant in niche market for renaissance of resist dyeing industries

Tie‐dye/batik produced in Abeokuta has contributed significantly to the Nigerian economy. Unfortunately, the influx of second‐hand clothing and cheap new fabrics from Europe and…

Forecasting the US fashion industry with industry professionals – part 1: Materials and design

The paper aims to investigate the opinions of professionals working in various levels of the fashion industry on the future (i.e. the next ten to 20 years) of the industry.

Forecasting the US fashion industry with industry professionals – part 2: Production and retailing

This paper, with part 1, aims to investigate the opinions of professionals working in the fashion industry on the future (i.e. next ten to 20 years) of fashion production and…

Internationalisation of the Spanish fashion brand Zara

Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation process from an…

Doing Business Anywhere

Guest editorial