Journal of Fashion Marketing and Management: Volume 13 Issue 4

Buyer‐supplier relationships in Dongdaemun fashion market: relationship quality model

Ho Jung Choo, Ji‐Wook Jung, Ihn Hee Chung

This paper aims to examine the structure of buyer‐supplier relationship quality perceived by small‐sized fashion businesses with their major supplier.

Factors influencing internet shopping behaviour: a survey of consumers in Thailand

Orapin Laohapensang

An exploration of factors influencing internet shopping is conducted using the theory of planned behaviour (TPB) as the theoretical base. The theory holds that a potential…

Potential niche markets for luxury fashion goods in China

Ling Gao, Marjorie J.T. Norton, Zhi‐ming Zhang, Chester Kin‐man To

The purpose of this paper is to investigate market segmentation of affluent Chinese consumers and develop profiles of identified segments for potential target markets for luxury…

Consumer attitudes towards brand extensions of designer‐labels and mass‐market labels in Hong Kong

Shuk‐Ching Liu, Tsan‐Ming Choi

The purpose of this paper is to examine the difference in consumer attitudes towards fashion brand extensions (FBEs) between designer labels (DLs) and mass‐market labels (MLs) in…

Information source usage in teen apparel purchases: China, Japan and the United States

Allen D. Schaefer, R. Stephen Parker, Charles M. Hermans

China, Japan, and the USA represent three of the world's most important teen apparel markets. The purpose of this study is to consider the sources of apparel brand information…

Perception of appearance and use of appearance products among Chinese women

Karen Kaigler‐Walker, Zelda L. Gilbert

The purpose of this paper is to determine and assess generational differences in Chinese women's perception of appearance and appearance products that can be explained by the…

Creating brand equity in the Chinese clothing market: The effect of selected marketing activities on brand equity dimensions

Xiao Tong, Jana M. Hawley

This paper aims to explore the effectiveness of eight selected marketing activities in creating brand equity in the Chinese clothing market.

Managing Fashion and Luxury Companies

Pierre‐Luc Emond

Flaws in the fabric – a ghost in the machine

Gail Taylor