Journal of Fashion Marketing and Management: Volume 14 Issue 2

Brand image inconsistencies of luxury fashion brands: A buyer‐seller exchange situation model of Hugo Boss Australia

Insa‐Mascha Matthiesen, Ian Phau

The purpose of this study is to examine whether brand perceptions differ across channel members of luxury brands using the buyer‐seller exchange situation model.

Market analysis of fit preferences of female boomers

Renee Howarton, Brenna Lee

The purpose of this paper is to disseminate research findings that compared attitudes regarding apparel and fit preferences as well as actual buying behaviors for 229 female baby…

Cues on apparel web sites that trigger impulse purchases

Sandy Dawson, Minjeong Kim

The purpose of this study is to investigate the external cues on apparel web sites that encourage impulse buying.

Information available on a web site: effects on consumers' shopping outcomes

Jung‐Hwan Kim, Sharron J. Lennon

This research aims to examine how the amount of information provided on a web site affects consumers' perceived risk, satisfaction, intention to revisit, and purchase intent.

Exploring consumers' adoption of highly technological fashion products: The role of extrinsic and intrinsic motivational factors

Kittichai Watchravesringkan, Nancy Nelson Hodges, Yun‐Hee Kim

This study seeks to develop and test a model of consumers' adoption of highly technological fashion products (HTFPs) through modifying the technology acceptance model (TAM).

Mass customization: points and extent of apparel customization

Muditha M. Senanayake, Trevor J. Little

Mass customization (MC) is one of the changes for the US apparel industry that will provide a competitive advantage and offer products needed by consumers. However, as the points…

Public pressure against sweat shops as perceived by top‐management of apparel and footwear companies

Haesun Park‐Poaps

Public pressure has been recognized as one of the most forceful factors underlying change in sweat shop conditions in the industry. The purpose of this study is to investigate the…

Hedonic and utilitarian shopping motivations of fashion leadership

Jiyun Kang, Haesun Park‐Poaps

The purpose of this study is to investigate the relationships between fashion innovativeness/opinion leadership and utilitarian/hedonic shopping motivations. This study seeks to…

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Steve Hayes