Journal of Fashion Marketing and Management: Volume 20 Issue 1
Strapline:
An International JournalTable of contents
Media influence, fashion, and shopping: a gender perspective
Arlesa Shephard, Sanjukta Pookulangara, Tammy R. Kinley, Bharath M. JosiamPromotional media and gender have been shown to influence purchase and shopping channel choice. The purpose of this paper is to better understand the role of media influence…
Negotiating Muslim masculinity: androgynous spaces within feminized fashion
Fajer Saleh Al-MutawaThe purpose of this paper is to explore how Muslim men in Kuwait negotiate their luxury fashion consumption (considered a feminized practice in Kuwait) without compromising their…
Clothing consumption culture of a neo-tribe: Gay professionals within the subculture of gay consumers
May Aung, Ou ShaA number of postmodern consumer scholars have their attention on the consumption behaviour of neo-tribes. Changing gender roles and households’ consumption practices have also…
Contribution of vanity to consumer apparel advertising perception
Winifred Wong, Timothy MaloneA recent marketing trend is sending short message service (SMS) apparel advertisements to capture young adult consumers’ attention. These targeted consumers are reluctant to view…
Sustainability practices and web-based communication: An analysis of the Italian fashion industry
Alessandro Da Giau, Laura Macchion, Federico Caniato, Maria Caridi, Pamela Danese, Rinaldo Rinaldi, Andrea VinelliThe purpose of this paper is to examine which environmental and social sustainability practices companies in the Italian fashion industry adopt and how these companies communicate…
Two decades of sustainable supply chain management in the fashion business, an appraisal
Karan Khurana, Marco RicchettiThe purpose of this paper is to trace developments in the fashion business commitment to sustainability over two decades and identify the drivers that progressively changed…
Understand attitude-behavior gaps and benefit-behavior connections in Eco-Apparel
Anna Perry, Telin Chung– The purpose of this paper is to understand Eco-Apparel consumption behavior in consumers who care about the environment.
Magazine online advertising in France and the United States
Dana-Nicoleta Lascu, Marta Marcheva, Kendree ThieringerThe purpose of this paper is to investigate the online fashion sponsorship, shedding light on the content and appeal of online fashion magazine advertising. Heeding the call of…
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes